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Irrational Behaviour Part 2 Dan Ariely

3.7 Market and Social norm     We can't judge social work on money     people will help for free than to get $3 for change of tires     If we pay nothing willingness to help is more     if we pay less    willingness to help is less     If we pay more    willingness to help increases again     Gifts? even if they cost less, people are not offended     with cash they are offended even if it is efficient method       late parent at day care centre -> fine for being late -> they are now more late     now they tried to remove fine but this was hard as market was already set       eg: two insurance companies, one fully formal but other builts social relationships     if both levy a fine w/o giving you any scope to mend, you will be more angry at second.     therefor build relationships only if you can keep their norms     if not it is better to not build relationship     similarly, vague contracts such as marriage are much better than constitutional law 3.8 Th

Irrational Behaviour Part 1

2.1 Nurse example, we assume we are right     ipad red count-bee suit professor example 2.2 Defaults     Organ donation - UK-France, Sweden-Denmark Default yes     we take the path of least resistance     default have big value     we create stories to justify our actions     Generic vs branded medicine     People do not want to do something different, even if they are minor and better     be aware of defaults     6 jam and 24 jams in supermarket     the path of least resistance 2.3 Preference depend on environment     3 reasons to like thing - show more confidence     10 reasons to like thing - less confident     conclusions:you can like/love with one reason or no reason 2.4 How often do you floss your teeth     two scale 0 to >9 per month feel good, and 0 to >9 per day feel bad ->affects immediate decisions     so if you want to get people subscribed give them similar test     if you want someone to take risk -> ask to assume if had huge money what wou