Irrational Behaviour Part 2 Dan Ariely
3.7 Market and Social norm We can't judge social work on money people will help for free than to get $3 for change of tires If we pay nothing willingness to help is more if we pay less willingness to help is less If we pay more willingness to help increases again Gifts? even if they cost less, people are not offended with cash they are offended even if it is efficient method late parent at day care centre -> fine for being late -> they are now more late now they tried to remove fine but this was hard as market was already set eg: two insurance companies, one fully formal but other builts social relationships if both levy a fine w/o giving you any scope to mend, you will be more angry at second. therefor build relationships only if you can keep their norms if not it is better to not build relationship similarly, vague contracts such as marriage are much better than constitutional law 3.8 Th